MELBOURNE (30 May, 2025) — Aussie-based global digital media publisher, Creative Hubs Group, today announces the integration of a new dedicated Games section for video game content within ScreenHub.com.au , which also covers streaming, film, and TV.  The move reinforces the site’s competitive advantage around screen-based entertainment and creates the opportunity to build a larger audience.  Separately, the company has sold its GamesHub.com  brand, which had been a dedicated outlet for video games content. Under its new ownership, it will belong to an organisation that is not a digital media publisher, so Creative Hubs Group expects the site will not compete with ScreenHub.com.au . From today, the award-winning editorial team from GamesHub.com will be part of the ScreenHub.com.au team. “In today’s digital advertising environment, the scale and quality of your content offering and audience are your most important currency,” said Mimi Curran, Creative Hubs Group’s Chief Commercial Officer. “It made more sense to combine all our content related to screen entertainment into a single destination. This is consistent with what we’re seeing elsewhere in the industry.” Creative Hubs Group’s user data reveals shared interests between the audiences who view TV, film, and video games content. Creating a single home for this award-winning content gives audiences a richer experience and gives advertisers a larger audience that is passionate about screen-based entertainment. About Creative Hubs Group Creative Hubs Group through its foundational brand, ArtsHub.com.au , has a 25 year alignment to the arts and entertainment industries that includes ArtsHub, ArtsHub UK, and ScreenHub. Creative Hubs Group offers advertisers reach across the whole group through a single point of contact. Its audiences love the arts, events, culture, entertainment, and video games. They are educated, prosperous, engaged, and aged primarily from 18 to 54.