GamesHub , part of the Creative Hubs network of digital media destinations, recently launched a social video campaign to commemorate Melbourne International Games Week (MIGW) . The campaign, which consisted of a 10-episode documentary series , was released across major social platforms and celebrated the decade-long history of MIGW. The series was released over a span of 10 days, with each episode offering a unique perspective and culminating in a look at the future of MIGW and Victoria's burgeoning games industry. The campaign reportedly reached over 100,000 unique viewers organically, underscoring the campaign's ability to resonate with audiences. "Gamers live on social media, so platforms like TikTok, YouTube, and Instagram were ideal for this project. Each episode distilled the best of 10 years of Games Week into bite-sized, emotionally engaging stories. That drove interaction and in-person attendance," CEO of Creative Hubs, Sol Wise. The series was not just a celebration of MIGW, but also a testament to the growing influence of Victoria's games industry. The campaign's engagement metrics, including likes, shares, and comments, further highlighted its success. "Social media requires concise, compelling storytelling. We focused on personal narratives from key members of the gaming community to create emotional connections. This captured the spirit of MIGW. It also amplified the campaign’s reach by encouraging viewers to share their own stories," Managing Editor of GamesHub, Steph Panecasio. MIGW is the premier digital games celebration in the Asia Pacific , bringing together Australian and international developers, professionals, and enthusiasts.